Minneapolis, MN (March 23rd, 2006):
France has taken a bold step to standardize Digital Rights
Management (DRM) through legislation, despite the particular
objections of Apple®. Media software publisher, J. River, believes
that Apple's claim that the legislation would amount to
“state-sponsored piracy” rings hollow, and that closed DRM systems
are designed to protect market share.
J. River MEDIA CENTER™ software already
delivers significant interoperability, managing and playing all
popular media formats, and connecting devices. J. River agrees with
consumers that proprietary DRM is a problem.
“Apple is understandably trying to protect
their own turf, but it can be tough on customers,” said Jim
Hillegass, J. River CEO. “We agree with the French position that if
you buy a track from any service, you should be able to play it on
any portable player.”
As users become increasingly savvy and begin to
understand the limitations, and restrictions imposed on them by
current DRM technology, they will understand why competing DRM
solutions need to evolve into a more cooperative system.
J. River Media Center already plays protected
content from Apple and Microsoft and can download these files to an
Apple iPod® or a Microsoft® PlaysForSure™ device. Conversion from
Microsoft's DRM protection to Apple's or vice versa could be done
easily with the cooperation of Apple.
DRM itself is not the problem, as a unified solution is feasible,
but it requires collaboration between the competing technologies.
This collaboration may not happen without the help of the type of
legislation that is being proposed in France.
About J. River
J. River, a software developer, builds digital delivery solutions
for corporate partners. This includes streaming, downloading,
subscriptions of audio and video content, handheld device support
and Digital Rights Management. For more information about J. River's
media products, visit http://www.jrmediacenter.com. Contact e-mail
firstname.lastname@example.org, or call 612.677.8200.
J. River MEDIA CENTER, J. River MEDIA JUKEBOX and J. River MUSIC
EXCHANGE are trademarks of J. River, Inc